Do You Know How To Quickly And Leanly Start Your Business?

If not, in this short article, Melany Muraour will uncover How To Quickly And Leanly Start Your Business using “Bryan Janeczko’s 5 Steps”

1. Make sure you are building something people want

You can only understand how your target market will respond to your product by gathering direct feedback, be it online or in person.“If it’s a genuine pain point for consumers, you will find that people are happy to explain to you how they want it fixed.” You can get early assessments of what type of product your consumers want by, doing what Bryan calls “smokescreen tests”, in which you drive traffic to your landing page with a simple message: “We solve [X problem] for [X market]”

 2. Speak to people and get feedback

Negative feedback is the best feedback you can get — this initial push isn’t for collecting pats on the back, it’s about truly hearing what your customers want you to do for them, rather than what you want to do.

If festivals and fairs aren’t your kinds of things, you could go to Starbucks, buy a load of gift cards, stand outside and ask people to fill out a survey with customer discovery questions, and then give them the Starbucks gift card when they’ve finished.

Or by creating a simple but telling online survey, built with a platform like Typeform or SurveyMonkey, you can get feedback to questions like the following example:

Note: This particular question would work best on people who have been able to sample your product

“How would you feel if you could no longer use [my product]?”

• A) Very disappointed
• B) Slightly disappointed
• C) Not disappointed

Those who answer A to Question 1 should be your focus. This specific suggestion comes from Sean Ellis, an entrepreneur who helped bring companies like Dropbox and Eventbrite to market. From studying multiple startups, Ellis found that a good benchmark to determine that you’ve achieved product-market fit is when 40% of your early users say they’d be “Very disappointed” if your product disappeared.

Once you’re processing the feedback, isolate the best of it and throw the rest away. This will keep you lean, focus your energies only on productive input, and perhaps most importantly, develop your gut instinct.

If you can create a great experience for your most enthusiastic customers, you will get to market quicker.

3. Get a landing page up… now

Your website doesn’t have to launch at the same time as your product. In fact, it shouldn’t — a website is essential in building interest within your target market, starting your customer acquisition machine early, and testing your messaging. The main aim of your landing page is to grow your audience.

You can get your landing page up and running in no time – simply register your new domain or transfer your existing domain today by clicking here: Go Peter Hosting

4. Find customers today

Your starting point is the all-important “Rule of One” — one customer, one problem, one product. By that, I mean that you have to distill exactly what niche you’re targeting, what problem you’re solving for them, and what you are offering them (this doesn’t have to be all the final product features you’ve envisioned). And coming out with a mass-market product only sets you up to face every other competitor out there, rather than just a select few.

Nothing is a better affirmation of your product than people paying you money to use it.

5. Rehash the product to develop something clients really want

Don’t ever make the mistake of losing feedback by not having a tracking system in place — remember that tools like QuickMVP make the tracking and analysis process far less stressful. Focus on the feedback you’re getting from your “A” class — those who would be very disappointed to see your product go (if you’re lost, go back a few sections), but also your “B” class — those who would be slightly disappointed.

Want to learn more?

“How To Quickly And Leanly Start Your Business” is just one of five lessons in the E-Cademy “The Essential Guide for Entrepreneurship” Training Course as shown below:

• Lesson 1: Quickly And Leanly Start Your Business
• Lesson 2: Pitch Your Business Perfectly Using Guy Kawasaki’s “10 Slides” Hack
• Lesson 3: Rapidly Raise Money For Your Business Using Our Tips And Easy Reference Guide
• Lesson 4: Properly Assemble The Right Team To Raise Your Start-Up From Scratch
• Lesson 5: Effectively Promote Your Venture Using Entrepreneurial Marketing And Evangelism

To view the E-Cademy “The Essential Guide for Entrepreneurship Course” Overview, click here

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