If not, in this short article, Melany Muraour will uncover How To Effectively Promote Your Venture Using Entrepreneurial Marketing And Evangelism.

The Differences Between Traditional Marketing And Entrepreneurial Marketing

Defining the market needs before building a product is the main principle for traditional marketing. Traditional marketing starts with targeting and segmentation.

The entrepreneurial way starts with a creative idea and then trying to find a market for it. So both are completely different approaches for the overall business setup and company’s identity.

Let’s have a look at the main comparisons below and think about how you can apply the entrepreneurial marketing method to your start-up or existing business:

Applying Entrepreneurial Marketing Techniques To Your Business

One of the hardest aspects of getting a new business off the ground is that financial and human resources are usually limited. However, there are some creative entrepreneurial marketing tools available that don’t need a not much more than “sweat equity” to implement as shown in the summary table below:

The Entrepreneurial Marketing Mix

Guerilla Marketing

Coined by business writer and strategist Jay Conrad Levinson in 1984, guerrilla marketing refers to creative approaches to marketing that seek to gain maximum exposure through unconventional means. These usually have a component that encourages potential customers to interact with your company or product in a fun way.

Relationship Marketing

One of the main differences between start-up companies and established brands is that your start-ups will need to nurture and maintain relationships with new customers. Your small company can try to have a closer relationship with your customers by writing personal notes by hand or sending an email thanking them for their business, by acknowledging by their name or surname when they come into your building, by offering beverages, and by offering other personalised services.

Expeditionary Marketing

This type of marketing is very similar to entrepreneurial marketing, and the terms are often used interchangeably, except that expeditionary marketing involves existing companies continuing to innovate whereas entrepreneurial marketing also involves new companies. Companies that have succeeded in taking their businesses into new markets and consistently spindle to create new products for current and new markets can be thought of as entrepreneurial companies.

Real-Time Marketing

Real-time marketing attempts to turn immediately available sales data (often collected from social media, websites, point-of-sale systems, and the like) into actionable and timely strategies that target ever-changing consumer tastes and trends. Real-time marketing can assist to set up strategies that focus on providing the customer whatever they desire in a society of instant gratification.

Viral Marketing

Viral marketing is a technique that uses engaging content in the hopes that viewers will share it on their personal and social media networks. Successful content then spreads like a virus, creating exponential exposure to your company’s message.

The most important element of any viral marketing campaign is developing content that is not only engaging but that people also feel must be shared.

Digital Marketing

Digital Ads

Digital ad spending has outpaced television ad spending in recent years. Digital ads include display ads, search ads, and social media ads. These ads are usually paid using a pay-per-click model, which means that you only pay for the times that someone clicks on your ad, or you can pay for impressions, which means that you only pay for the number of times the ad appears on readers’ screens.

Search Ads

Search ads, are those text ads you see while you are looking for something on a search engine, whether it’s on your laptop, tablet, or mobile device. are the three biggest search engines in the United States that provides businesses the ability to create targeted ads to reach customers who are looking for something in particular.

Social Media Ads

Social media platforms also have the capability for users to create similar ads on their systems to target people based on their behavior, likes, profiles, and searches for products online.

Blogging

Blogging has become an important tool for business owners. Strategies that help entrepreneurs include making the time to blog, having a specific niche, choosing interesting topics that matter to the blogger and the audience, and using other branding and SEO techniques that help the blog become more visible.

Content Marketing

Content marketing is an important topic for digital marketing, as content has become more important in recent years. Content can be shown as a story, a blog, a website, social media posts, a newsletter, an article, videos, or anything else that has the ability to convey a message to the consumer.

Email Marketing

Email marketing is a form of direct mail that connects to consumers in a personal way. All of these digital platforms allow the entrepreneur to upload a list of customers or potential customers and create email marketing campaigns that are tailored to each target market. These platforms also offer useful metrics, such as open rates, click-through rates, time spent viewing the message, and conversion rates, which can measure the effectiveness of a campaign.

Word-of-Mouth Marketing

Word-of-mouth (WOM) marketing occurs when a satisfied customer tells others about their positive experience with your product or service. Although similar to viral marketing, WOM does not involve active participation from the marketer and almost exclusively involves only customers, whereas viral marketing attempts to build awareness and hype mostly via videos or email.

When consumers are very happy with their purchases, they will let people know, whether it is in person or on social media. Your company has less control over this type of marketing because it happens organically. While effective WOM marketing can have a huge impact on a brand’s sales and visibility, creating WOM is tricky—people have to want to talk about your product.

Applying The Art of Evangelism To Your Business

How Do You Do Evangelise?

You learn and master the art of evangelism using the 3 methods advocated by Guy Kawasaki:

• (1) Schmoozing
• (2) Public speaking
• (3) Social media

1. Schmoozing

Unveil your passions

A benefit of having passions that you can talk about is that they provide additional ways for you to connect with people.

Follow up

Send an e-mail or call within 24 hours of meeting someone. Few people ever follow up, so distinguish yourself “as worth knowing” this way.

E-mail effectively

Optimise your subject lines (use something like “Enjoyed your book” and “Referred by [someone I know]”), keep your messages short and simple, resend unanswered e-mails as a nudge, and always respond within 48 hours.

Make it easy to get in touch

Many people who want to be great schmoozers fail because they don’t print their cell numbers on their business cards or include contact information in the signature area of their e-mails. Don’t omit these.

2. Public Speaking

If you want to succeed as an evangelist, this is the one skill that you must master! Making speeches is an important part of evangelism because it pushes you to develop a meaningful message and to spread it to large numbers of people. So you should get comfortable with being on stage. Here are some ways Guy suggests you use to not just survive, but may help you even some standing ovations:

Deliver quality content

It’s much easier to give a great speech if you have something to communicate. The worst speech you can give is one that people can interpret as a sales pitch.

Customise

Customise the first three to five minutes of every speech you make to the audience you’re addressing. Remember, if your speech is dull, no amount of information will make it great.

Focus on entertaining

Many speech coaches will disagree with this, but they probably don’t speak 50 times a year, as I do. But if your speech is dull, no amount of information will make it great.

Tell stories

The best way to relax when giving a speech is to tell stories—about your youth, your kids, your customers, things you’ve read. It is better to have 200 people in a 200-seat room than 500 people in a 1,000-seat room.

Practice and speak all the time

You need to give a speech at least 20 times in order to get good at it.

3. Social Media

Offer value

The basic rule for social media success is simple: Share “good stuff,” this applies to when you are creating the content or when you’re curating it. According to Guy, “good stuff” comes in 4 forms:

• Information
• Analysis
• Assistance
• Entertainment

Be interesting

Some people mistakenly think that their followers want to read about a narrow band of subjects. According to Guy, the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and 100 characters on Twitter. Especially when you’re curating, every one of your posts should contain a link, which sends traffic to the source as an act of gratitude, enables readers to learn more, and increases your visibility and popularity with bloggers and websites.

Add drama

Every post should contain “eye candy” such as a photo, a graphic, or a video. These words say reading this is going to be practical and useful.

Use hashtags

Hashtags connect posts from people all over the world and add structure to a usually unstructured ecosystem. Adding a hashtag to a post tells people the post is relevant to a topic they’re interested in or that is being shared. #socialmediatips on Google+ connects posts about social media.

Stay active

By “active” this means 3 to 20 different (that is, not repeated) posts a day. Automation tools, such as Buffer, Do Share, Friends+Me, Hootsuite, Post Planner, Sprout Social, Tailwind, and TweetDeck, can help you schedule and distribute, allowing you to plan a day’s worth of posts in 30 minutes.

Want to learn more?

“How To Effectively Promote Your Venture Using Entrepreneurial Marketing And Evangelism” is just one of five lessons in the E-Cademy “The Essential Guide for Entrepreneurship” Training Course as shown below:

• Lesson 1: Quickly And Leanly Start Your Business
• Lesson 2: Pitch Your Business Perfectly Using Guy Kawasaki’s “10 Slides” Hack
• Lesson 3: Rapidly Raise Money For Your Business Using Our Tips And Easy Reference Guide
• Lesson 4: Properly Assemble The Right Team To Raise Your Start-Up From Scratch
• Lesson 5: Effectively Promote Your Venture Using Entrepreneurial Marketing And Evangelism

To view the E-Cademy “The Essential Guide for Entrepreneurship Course” Overview, click here

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